DENTITÉ ( I·DAN·TI·TÉ ) MEANS IDENTITY.
IT PAINTS THE PICTURE OF THE DNA FLOWING INSIDE OF US MAKES US CURIOUS TO THINK ABOUT THE FACTS & FICTIONS OF THE VISUALS THAT WE SEE. CREATES A STORY AND A MELODY IN OUR HEADS TO CAPTURE THE MOMENTS WE LIVE.
IT IS EXPRESSIVE AND VIVID THE WAY WE WANT TO SEE IT BECAUSE IT IS US AND THE BEING INSIDE US. DON’T DISGUISE IT UNDERNEATH THE SKIN WE WEAR RATHER LET IT FLOW INTO OUR LIFE OF RUSH & LOVE BECAUSE THIS IS WHO WE ARE
IDENTITE’ IT'S US… THE REAL US.
THE COLLECTION IS AN INTRODUCTORY CHAPTER TO PORTRAY THE REAL CHARACTERS & ELEMENTS OF THE BRAND MR. TEDDY. IT IS A TRUE AMALGAMATION OF OUR BRAND IDENTITY AND THE VISUAL ARTISTRY, EXPRESSING A TRUE SELF THROUGH PRINT & FASHION. EACH PATTERN IN THE COLLECTION TELLS A DIFFERENT CHARACTER WHICH MAKES IT PLAYFULLY ECLECTIC.
WHICH LED US INTO BELIEVING THAT THE COLLECTION IDENTITE’ IS A WORK OF SUSTAINABLE ART.