IS FASHION TRULY EMPOWERING AND LIBERATING WOMEN WHILE CONSTANTLY TELLLING HER "SHE'S NOT ENOUGH, SHE'S OUTDATED, SHE DOENS'T FIT IN SOCIAL STANDARDS" THROUGH FAST-CHANGING COLLECTIONS AND RIGID SIZING SYSTEM,?
FASHION IS IN DIRE NEED OF INNOVATIONS TO CATCH UP WITH THE EVOLUTION OF WOMEN'S ROLE IN TODAY SOCIETY.
IT'S TIME TO REALISE THAT WOMEN ARE NOT JUST BEAUTIFUL, BUT ALSO SMART, PURPOSE-DRIVEN AND A DRIVING FORCE FOR POSITIVE CHANGE. SO SHOULD BE FASHION.
FROM THE GROUND UP, MPACT MADE A CHOICE TO DEVIATE FROM THE NORMS. SCRAPPING THE ENTIRE CONCEPT OF COLLECTIONS, WE FOCUS ON JUST ONE INNOVATIVE, PERSONALISED STYLE SOLUTION AT A TIME. INSTEAD OF FORCING WOMEN INTO THE FIXED MINDSET OF A BRAND, OUR DESIGNS OPEN THE DOOR TO WOMEN'S INNER WORLD SO SHE CAN EXPERIENCE A SENSE OF SELF-DISCOVERY AND SELF-LOVE THROUGH HER OWN CHOICE OF OUTFITS.
WE ALSO BELIEVE ACTING ON SUSTAINABILITY IS AN ACT OF SELF-CARE.
HIGH-TECH FABRIC, MULTI-FUNCTIONALITY AND PERSONALISATION ARE OUR MAIN DESIGN DNA. PERSONALISATION REMOVES THE CURRENT TREND SYNDROME, MAKING FASHION MORE INCLUSIVE WITH LESS-POPULAR BODY TYPES AND ALSO CREATES AN EMOTIONAL CONNECTION BETWEEN THE GARMENT AND THE WOMEN.
NOT MANY BRANDS ACTUALLY PRODUCE THEIR CLOTHES, BUT WE DO.
OUR ETHICAL PRODUCTION IS DONE IN-HOUSE AND TO COMBAT WASTE - THE BIGGEST PROBLEM IN FASHION, WE ONLY PRODUCE ON-DEMAND.
WE ALSO BELIEVE THAT MARKETING IS PART OF THE REASONS PUTTING US IN TODAY’S THROWAWAY CULTURE. WE SAY NO TO SALES AND LUXURY-LOOKING PLASTIC PACKAGING, REPLACING IT WITH FAIR PRICING, MINDFUL MARKETING TO RAISE SUSTAINABILITY AWARENESS AND CONSCIENCE FROM OUR AUDIENCE.
IT'S TIME FOR A HOLISTIC CHANGE IN FASHION. WELCOME TO FASHIONOVATE!
