mishé

Mishé is a contemporary womenswear brand by Bhumika and Minakshi Ahluwalia. Our heart and brain are a duo; as passionate about our design, technique and fabric as we are about being a doting mother and a loving daughter.
You are entering Mishé’s first ever collection “Intoku”, an ancient Japanese tradition of doing a good deed secretly.
Intoku derives inspiration from the classical and the contemporary. Classical hues are from the rich pattern makings techniques mastered by Japan craftsmen, while the contemporary forms are drawn from the popular abstract geometric art of German installation artist Clemens Behr. And, if you are wondering about secret good deeds, then those show up in the use of sustainable fabrics, zero wastage and fair artisanal work practices.
You would also get to see a distinct interplay of three Indian fabrics; Jute, Linen, Khadi along with hand spun naturally dyed threads which only further adds to the intrigue called Intoku.