Minimalist

Roula Salibi is an up-and-coming Lebanese contemporary jewelry designer. Her previous brand |Roula Dfouni| has been spotted by the who’s who of the industry in Europe and featured in major international publications such as Vogue UK, Vogue Germany, etc. She showcased in the most prominent design fairs and platforms in Europe and Dubai: Not Just a Label (NJAL) the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion; TRANOI Paris, Pure London, Dubai Forward… and was selected to participate in 2016 to the utmost exclusive gathering of Passion Origins and Beliefs in Vicenza, Italy, that brings together 100 of the most ground-breaking independent designers, to meet and engage with 100 of Italy’s most distinguished manufacturers and suppliers and key figures within the fashion industry.

She recently uplifted the brand | Roula Dfouni | to become | MINIMALIST | with a new concept and collections.

The interest the brand has arisen has given me the confidence to grow it internationally. Her experience with the international market and with the buyers, I got the encounter of meeting, led me into rethinking about my brand positioning, locally and internationally. But even with the years of experience and with the social media new impact, she realised that she needs to change, to fit, to reach more and connect. So I came to the idea of re-branding to “Minimalist”.

"Minimalist" is my new branding with a new flair: simple yet elegant; easier to wear; talks to everyone and can be purchased at very competitive prices.