Milo Bloom
Grey Sheep
Location
johannesburg / south africa
University
lisof school of fashion
Graduation year
2003
Main Manufacturing Countries
Milo Bloom is an accomplished and award-winning designer. Known for his label, HENI.
Whilst completing his studies at the London International School of fashion, he won numerous awards and in his final year graduated top of his class. Debuting his first collection at South African Fashion Week, Milo was proclaimed one of South Africa's innovators of fashion.
Not long after the label was available nationwide. Continuing his success at various fashion weeks and crowned the ‘It boy of Fashion’ by Glamour magazine and being compared to Dior’s maverick John Galliano, Milo firmly established himself in the South African fashion industry.
Unstoppable Milo delivered once again, at the first inaugural Arise Africa Fashion Week earned him three nominations at the Arise Africa Fashion Awards and winning “Most Promising Designer of the Year”.
Milo (known as the “master of thrills and frills”) was invited to showcase at London Fashion Week This collection won Milo the title of “South African Designer of the Year” at the FAB Fashion awards as well as the opportunity to develop ranges for Selfridges and Debenhams in the UK.
Milo continued his fashion journey and showcased his most mature collection at Mercedes Benz Fashion Week; the collection was likened to Viktor & Rolf by critics and praised for his attention to detail, flawless styling, and exquisite designs.
After a hiatus from the HENI label and working as an art director, creative director, and menswear buyer, Milo, decided to return to his true passion.
Launching his menswear label Milo Bloom in 2021.
About the label
Milo Bloom menswear is made entirely out of waste textiles. Most of the textiles are donated and reimagined by Milo. The brand is completely genderfluid and size-inclusive. One size fits sizes XS-XL.
Very much inspired by Japanese art and culture but paying homage to its African Heritage.
Each garment is an exclusive one-off, handmade, embroidered, and painted.
This is key for the brand as a FUCK you to fast fashion. Responsible for so much waste and pollution. Milo believes a return to authentically made garments, staying true to the craft and process of design is the future of the industry.
