Mews

Grey Sheep

https://www.instagram.com/mews_telaviv/

Location

tel aviv / israel

Graduation year

2011

Contact

Mews is a Tel-Aviv based fashion brand founded by designer Gal Shenfeld in 2014.

Mews offers contemporary, all black, ready to wear garments with a sense of refined ease. Fluid and airy garments in the purist, minimalistic mood are combined with cutting edge design and materials.

Mews reflects elements of contemporary zeitgeist culture; poetic serene mood fused with a vision of current drama nuanced with a classic elegance spirit. Mysterious attitude and fluid Romanticism scents are woven throughout each collection, as signature silhouettes adulterate languid volumes and movement. subtle and bold merge to form timeless essential collection. Entwined with classicism and the radical touch of current culture, each design captures strength and sensitivity in an nonchalant Atmosphere.

“Romanticism is precisely situated neither in choice of subject nor exact truth, but in the way of feeling.”
[Charles Baudelaire]

The society of consumption and its modus operandi: “I shop therefore I am” [Barbara Kruger] - is expiring. It is the time of individuality revival. Mews embrace slow fashion approach to create distinctive fashion and personal vision. Confident expressive items made of the finest materials forge a unique identity. All items are designed and meticulously hand made in Tel Aviv.

In 2016 Mews was nominated for the “Best Emerging Brand” prize by "Time Out Tel Aviv" and "At" Magazine. In 2015 Mews won a prestigious award from Tel Aviv Fashion council and the Israeli Lottery organization naming Gal Shenfeld as one of the most promising upcoming designers. Mews presented it's Fall 2016 collection in 2015 Tel-Aviv Fashion Week and it's Fall 2015 collection at Riga fashion week. Mews participated in various art and fashion exhibitions at Museums and galleries in Paris, Barcelona, Warsaw, Moscow and Tel Aviv. The studio maintains strong relationship with various artists and creators from diverse disciplines and collaborates in performances, video art and exhibitions, as well as handbags and jewelry.

Designer Gal Shenfeld studied at Shenkar College of art, engineering and design in Tel-Aviv, graduated with honors in 2011. Her graduate collection was awarded for its innovation at Mittelmoda the Fashion Award in Italy. Gal worked for Elie Tahari in New-York and collaborated with many Israeli designers and brands, including designer Yosef and Maskit Fashion House, before launching her own line in 2014. Shenfeld founded her Fashion Brand Mews in 2014.

Latest Collection

SPRING 2018 - BACKSTAGE

What is fashion right now?

I think fashion defines the purpose as a combination of the temporal passing zeitgeists. Mews purpose is to capture the current spirit and reflect our approach to it in a ready and easy to wear garments.

HEROES- Mews's SPRING / SUMMER 2018 [10th] collection is inspired by the modus operandi of contemporary fashion. Observing current fashion culture designer Gal Shenfeld created a ready to wear collection that assemble nonchalant casual with glam; glamleisure.

Observing fashion climate, remembering the time before it had been “fashion” as we know it today, illustrates fashion as a game of production and consumption, marketing and speed, and style remixes that create trends over and over “anew”. The era of a true handmade clothes which are defiantly out of time or just extremely particular is no longer relevant in the age of social medias. Those ideas made an elegant and intriguing friction between the ultra-well dressed, sophisticated leisure and a slouchy tailored vibe.

Romanticist fashion scents are merged to high street style to create cutting edge items. This collection is an assembly of one of a kind, timeless, ready to wear garments with a blink of Prêt-à-Couture. Fashion is beyond the simple appreciation of clothes, it is the cultural atmosphere nor garments themselves. Heroes is tapping the spirit of dreaming fashion that isn’t brewing across now.

Different styles and aesthetics worlds are merged and weaved throughout Heroes collection; In Mews’s blacks garments are sewn out of silk fabrics and parachute nylons. Rich oversized silhouettes garments echo movements poetically. Tailored items made from sheer silk organza create transparency games of non-formal softness. Hand beaded items that symbolize a far dream of slow, unique and individual fashion. Active wear as sweatpants are combined with a buttoned shirt to create a relaxed take of a tailored suit, training pants and a cropped top resewn out of silk organza. A foil feather fabric that was made in the studio make a T-shirt in a dramatic silhouette. Flex-printed “FAME OVER“ T-shirt is a paraphrase of "GAME OVER" that is used often in computer games and serves as an ideological title for the digital land in which life takes place today. Rich silhouette dresses combine sporty elements with a soft but rough allure. Transparent silk organza pants, in high-cut are traditionally sewn into a street variation and combined with a swimsuit. There is a fascinating harmony in the loose casualness, traditional formality and glamorous drama. In that radiant light, the clothes are unique in their elongated silhouette, their extravagant volume, and in an artisanal quality that suggests hand-crafts passed down through generations.

http://www.mewstlv.com
Mews studio_ 12 Tachkemoni st. Neve Tsedek Tel Aviv 6514215 IL +972 526 773 733
[email protected] / [email protected], Instagram: Mews_telaviv