Marcella Lobo

Identity construction takes a whole lifetime and assimilates all kinds of life experiences. Cultural identity, then, becomes less of where people were born and more of how they identify with the formative influences that continue to shape their lives.
The Youth today creates subcultures to the individual, which are not as easily classified and broad since globalization and influence of the media have a substantial impact. One could say each is composing own traditions in order to find self-gratification.
When taking a closer look at my style, which is influenced by maximized western cinematography and my personal take on my multicultural background, one can conclude to both presenting a depiction of glorification of reality to escape the prosaic of life.
“HYPHEN” translates the abundance of emotions and passion within those cultures with a bold, top heavy silhouette that plays with positive and negative space in forms of cut outs amplifying 3D textures. This radical opulence is also visible in youth’s impulsive approach to cultural identity. With knowingly clichéd use of ornate gold hinting at the richness of Indian fabric detailing and slashed quilting the collection takes a bold approach to urban streetwear. Bright and muted pastels Combined with deep dense darks encompass the youthful maturity of this collection. In this totality of excess of cultural and cinematic influences one finds a strong feeling of loyalty to the urban youth that comes from an infatuation with its significant accessibility and straightforward stance to clothing. In a time where fashion is at a turning point, MARCELLA LOBO products provide a sense of reliability to people that currently lacks in the industry which turns people away from high fashion in the first place,thus growing along with the youth movement which is the future.
HYPHEN leads the way from the shift from a cultural to personal identity. It is not a question of “where are you from?” but more of how did you get to where you are now. Italian-Indian-German; Would one say it is the separate fractions that form the person or the hyphen that brings them all together? MARCELLA LOBO says Hyphen.