Maram

Grey Sheep

@maram.official

Location

montreal / canada

University

parsons paris school of art and design

Graduation year

2013

Contact

MARAM, meaning ‘aspiration’ in old-arabic IS READY-TO-WEAR BRAND BORN OUT OF AN OBSESSION FOR OLD-WORLD CRAFTSMANSHIP AND CREATIVE ESCAPISM.

FOUNDED IN 2014 BY AWARD WINNING EGYPTIAN DESIGNER MARAM ABOUL ENEIN, AFTER COMPLETING HER BFA AT PARSONS PARIS AND TRAINING AT RENOWNED FASHION HOUSES SUCH AS PIERRE BALMAIN, ZAC POSEN AND OSCAR DE LA RENTA.

MARAM'S COLLECTIONS ARE CONSISTENTLY STRIVING TO REFINE THE GOLDEN MEAN BETWEEN LIGHTHEARTEDNESS AND SOPHISTICATION, INTRICACY AND EFFORTLESSNESS, UNIQUENESS AND RELEVANCY.

THE BRAND DEFINES IT'S VISION AS 'OFF-DUTY LUXURY' AND CHALLENGES THE NOTION OF MODERN-DAY LUXURY BY MAINTAINING AN EXQUISITE LEVEL OF CRAFTSMANSHIP WHILST DECONSTRUCTING THE PRE-CONCEIVED DESIGN BOUNDARIES OF CLASSIC CLOTHING.

SUSTAINABLY SOURCED. ETHICALLY MANUFACTURED AND CONSCIOUSLY CREATED.

THE BRAND'S ATELIER IS BASED IN THE HEART OF MONTREAL WITH A REP OFFICE IN CAIRO AND PRESENTS EACH SEASON AT PARIS FASHION WEEK.

Latest Collection

FALL | WINTER 16 'ACATALĒPSIA'

Acatalēpsia- the latin meaning for the inability and impossibility of comprehending
the universe.
triggered by recent scientific and astronomical discoveries,
maram’s fall | winter 16/17 collection was inspired by the ancient greek period
where astronomy was shifting from being a conception of the heavens and
gods to a calculated mathematical system. the merge of mythological
romanticism and intricate geometry are the driving force of inspiration
behind ‘acatalepsia’.. drawing surreal stellar maps on the body with reference
to eduxan astronomy models, poetic fragments of latin expressions and cosmic
codes in latin numerals are bejeweled and embroidered on second-skin tulles,
jersey and leather. classic biker jackets are deconstructed, framed with
oversized fur collars and engraved with dream-like doves derived from the
‘colomba’ constellation. abrupt geometrical panelling and color-blocking
interrupt fluid chiffons, tulles and delicate crystal embroidery creating
clean-cut silhouettes. color streaks are translated into marble-dyed furs
luxuriously wrapped around the elbows and chest creating a classically
elegant finish to structured wool pieces. the color palette, remaining neutral
and calm with bright bolts of deep-reds and sky-blues derived from nebulae
photography. like the universe, acatalepsia is a collection filled with playful
mystical codes and meanings to be decoded differently by each viewer.