Lula laora

Black Sheep

lula_laora

Location

london / United Kingdom

University

central saint martin's & London College of fashion

Graduation year

2017

Main Manufacturing Countries

United Kingdom

Contact

MAGIC.
SELF-EXPRESSION.
SUSTAINABLE EVERYDAY ECCENTRICS.

FUELLED BY LULA’S UNIQUE APPROACH TO BRINGING STORIES AND FANTASY TO LIFE, LULA LAORA USES CLOTHING AS A MEANS OF ENLIGHTENMENT. YOUR SECOND SKIN IS JUST AS IMPORTANT AS YOUR FIRST ONE AND WE THINK YOU SHOULD INDULGE IN YOUR FANTASIES.

CLOTHES ARE AN EXTENSION OF WHO WE ARE. AS A BRAND WE EMBRACE GROWTH AND CHANGE, BE IT IN OUR FASHION CHOICES OR NOT. WE LOVE THE EVOLUTION OF PERSONAL STYLE AND WANT TO BE A PART OF YOUR METAMORPHOSIS.

OUR SLOW FASHION APPROACH IN TANDEM WITH A PERSONALISED MADE-TO-ORDER PROGRAM ALLOWS US TO REBEL AGAINST FAST FASHION. OUR CHALLENGE DOES NOT STOP THERE. WE PROUDLY PRESENT UNISEX COLLECTIONS AS WE BELIEVE SELF-EXPRESSION DOES NOT CONFORM.

WE CARRY A MADE-TO-ORDER PROCESS FOR ARTISTS LIKE YONAKA AND ASHNIKKO.

LULA LAORA WAS FOUNDED IN 2018 BY LONDON BASED DESIGNER LULA LAURA VELASCO. FOLLOWING HER BA IN FASHION DESIGN AT CENTRAL SAINT MARTINS, LULA COLLABORATED WITH CLOWN FROM THE BAND SLIPKNOT IN LA.

Latest Collection

Midnight.

One twist clockwise, and the lock of the Victorian mahogany wardrobe opens. You pull out the most elegant evening gown.

Like a calm river lit up only by the moon, the dark velvet reveals its grandeur only through the glimpse of light that it catches. It’s long and majestic.

Once laced up, you feel the weight of the fabric holding you tight, like a firm pair of hands gripping your waist. On your hands you put on delicate tulle gloves, light and airy, contrasting from your bodice.

Midnight has rung, you dive into the intimacy of the night with excitement and a pinch of fear.

Your fantasies no longer feel like dreams, they become more tangible as you bravely step forward with a fast-beating heart.

In this collection, you will find show-stopping evening gowns, extravagant coats, catsuits, puffer jackets, tailored jackets. These are created utilising a colour scheme of black and red, with metallic accents. The collection features Faux fur, velvet, PVC, satin, tulle, mesh, fine woll and jersey.

Inspired by 1940s occidental evening wear; Ryan Murphy’s American Horror Story Hotel Cortes and Art Deco architecture, our new collection is a bold take on Hollywoods’ most glamorous period.

Our headpieces have been inspired by the Witch King and Sauron from Lord Of The Rings and The Hobbit.

“Midnight” features powerful characters breathing elegance, courage and strength.
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Credits -

STYLING - Lula Laura Velasco @lula_laura_velasco
CASTING - Nina Comer @ninasews
PHOTOGRAPHER - Kim Lang @kimlangstudio
VIDEOGRAPHER - Maxence Ewers @maxenceewers
LIGHTING - @desnatadaoentera

MUA - Georgia Hope @georgiahopemakeup
HAIR STYLIST - Jenny Green @jennifer_misanthropez_looks

MODELS -
Danni @dannisp00ner
Estelle @estellethegazelle
Kyra @granny_siren
Moon @michaelmoon.vision
Siu Hei @siuhei_dd

Kenna @kenna_the_ruby_cav

Previous collections

Poison Ivy

Opium & Turtledoves

The Garden

Simple Pleasures

Latest Collection

Midnight.

Previous collections

Poison Ivy

Opium & Turtledoves

The Garden

Simple Pleasures

Films