LOUVE DE NORDNEG

Grey Sheep

Location

london / United Kingdom

University

central st martins

THE BRAND
Louve de Nordneg is a brand that specialised in creating beautiful, intricate and unique designs. Half French, half British, the brand takes the best of both worlds: the elegance and the sensuality of Paris and the edge and trendiness of London, the result an amazing collection of sensually edgy designs that can never be ignored when you wear it.

A/W-S CAMPAIGN
DECODE ME - RECODE ME
My new collection, “Decode me - Recode me” is divided into two sub-collections. The first one
is a sequel of my Onirism collection: sensual and elegant, the second one, ultra-contemporary, is
reinventing classical designs such as Jacquard, Arlequin, Argyle and Tartan.
They were both composed by using computer programs such as Processing, a program dedicated
to artists and even old-school machines from the 80’s like the ZX Spectrum. We often
misinterpret what computer coding means, associating it with highly skilled hard-core computer
geeks only. What we often forget though is that everything in our world is coded, even us with
our DNA. So with this collection, whilst I used the same organic, traditional and romantic approach
by making sculptures that are digitally photographed, I also made my designs evolve by
coding a unique DNA for each of them.
The result: ravishing and contemporary designs with a muted palette specifically created for this
collection. Who said that computer coding cannot be sensual?
Sofi Le Geron, Director, Louve de Nordneg

Latest Collection

Decode Me/Recode Me AW-S Collection

A/W-S CAMPAIGN PART 1 (1st 5 designs)
DECODE ME: WARM LOGIC, COLD BLOOD
This sub-collection is about the dichotomy that we all experience as human beings: feelings versus
reason, nature versus culture. For this collection, the background layers are created organically. They are an expresion of the warm blood that circulates in our veins, that makes us humans, what makes us passionate beings.
The geometrical layers on the top are carefully composed with Processing, a computer
programme made for artists. They represent our logical pragmatic mind, the one that makes us
take appropriate decisions. Like us, the different layers of the designs cannot live without one another, they are interlinked and evolve together, sometimes in opposition, to make the print perfectly balanced, like us humans.

A/W-S CAMPAIGN PART 2 (5 last designs)
RECODE ME: CONTEMPORARY CLASSIC
“Recode me” is about constructing geometrical classical designs such as Tartan, Argyle, Arlequin,
Houndstooth and Herringbone whilst giving them a contemporary feel, i.e recoding them.
To achieve this, I used Processing, a computer program dedicated to artists and even 80’s coding
technology such as the ZX Spectrum. Redesigning classical designs is something that fashion
has always championed and being in a computer dominated era, I decided to computer code to
achieve this. The result: classical designs made ultra-contemporary for this collection.