Lida Noba

When I was designing this collection in my atelier in Zurich, I didn’t think about choosing a name. At the time, we were right in the middle of all relatively common difficulties of Corona pandemic. I was under too much mental and emotional pressure, as well as being homesick & away from my loved ones in Iran. I didn’t feel being myself, had a heavy feeling of anxiety for a while, but learned to manage the stress and deal with it in my own way and started my new collection with usual love and passion.

The new collection٫ is based on the book "The Rose Empire" which relates to a rich but little-known history of Qajar dynasty. An exhibition with the same name was held in the Louvre-Lens Museum in 2018. As a key transitional period in Iranian art, it remains a major point of reference for contemporary Iranian artists today.

I once made a collection inspired by this era.
I’m fascinated by Qajar art. This time I tried to design my new collection based on my personal interest, inspired by the paintings of this period.

So, I came to Iran and began the production of the collection in July and was finally completed late August, in the worst possible conditions, a country heavily impacted and crippled by Corona virus.

The beginning and the end happened only because of one thing: "Love". The love that I have for my work; the love that paves all difficult paths when it exists in a person. Along the way, the collection created its own name: "Call It Love"

Photographer @omidshpi
Model @aydataaba @sheriasheriaaa
Makeup Artist @ishapeshiftyou