LENA HOSCHEK

HISTORY
After having worked for Vivienne Westwood, Lena founded her own label at the age of 24 and has shown 5 collections so far. Her creations show her fetish for prints and high quality materials as well as traditional elements, folkloristic patterns and 1950ies silhouettes - all flavoured with rockabilly attitude. Lena Hoschek´s line is true Dolce Vita fashion made for all the Brigitte Bardots and Sophia Lorens of today.

PHILOSOPHY
The Lena Hoschek girl is an attention loving, cute little tart. Meet her at a rockfestival in a pink ruffled dress, petticoat and high heels all covered in dirt, drinking gin and leaving lipstick marks all over the place..... She´s Doris Day and Courtney Love in one person. Oh my god

HIGHLIGHTS
All a woman needs to turn the lads´heads both day and night. Cute little blouses, swinging skirts and dresses, supertight pencil skirts, high-waisted and worn with suspenders and a berret. Good girls get with bad boys, bringing the prom dress back in the game with a biker jacket over the shoulder. 50ies Rock n´Roll meets French Bohemian.

CONTACT
LENA HOSCHEK
Sporgasse 22
8010 Graz
AUSTRIA
phone: 0043/316995526
email: [email protected]
www.lenahoschek.com

PRESS OFFICE:
Von Schöning PR
Harvestehuderweg 126
20149 Hamburg
GERMANY
phone: 0049/4041622457
email: [email protected]
www.vspr.de