k2july

Grey Sheep

K2july

Location

brisbane / Australia

University

queensland university of technology

Graduation year

2022

Contact

Michael Shin is a menswear fashion designer and founder of the brand K2JULY. Having been born and raised in Australia whilst of Korean descent, Michael’s cultural identity was a complex personal obstacle which now inspires his unique and global vision. K2JULY is a contraction of From Korea to July, referring to Michael’s raison d’etre to bring his Korean background and aesthetic styling to any location. His brand DNA and design language focuses on conceptual and practical tailoring, seeking harmony between his evocative and animated worldview by pushing the boundaries of tailoring disciplines. Michael began his fashion design studies at the age of nineteen. He received his Advanced Diploma in 2019 and went on to receive a Bachelor of Fashion Design in 2022. Whilst studying he has achieved several outstanding awards from competitions around Australia such as:

• World Skills Design, Patternmaking and sewing competition
(National) 1st place 2021
• World Skills Design, Patternmaking and Sewing competition
(Regional) 1st place 2019
•Recipient of Bunka Gakuen University travel scholarship 2019
• Open Class design and make competition 1st place 2019
• Open Class design and make competition state finals 1st place 2019
• Open formal wear 1st place 2019

Latest Collection

SO much fun

So Much Fun is the quintessence of playfulness. The concept is derived from a whimsical story of a child who is asked to illustrate a collection focused around traditional menswear tailoring. As the child begins to draw, their unique interpretation of the adult world, excitable and distracted disposition, and their callow, clumsy hands coalesce to create shapes both abstract and familiar. Details are half drawn in forgetfulness, added, removed, and augmented in a naïve attempt to recall a man’s suit. So Much Fun utilises this idea of challenging and complementing existing fashion tropes with child-like elements. Playfulness is juxtaposed by the conventions of masculine tailoring, and whimsical design elements are made tangible through meticulous and prominent detailing.