Juanma By El Cuco

Juanma Granero ( Barcelona, ​​1978 ) is the designer of the firm Juanma by el Cuco first shone at ModaFAD in 2004, originally as El Cuco, in response to the need to dress a woman with personality.
He began his artistic career in the world of illustration and faced the dilemma of contunuing illustration or focussing on the fashion world, the need to create garments led him to study ifashion design at la Llotja, the School of Art and Design in Barcelona, supplementing with studies in industrial patterning at the Guerrero School, where, through color and texture, he approaches fashion through the applied arts.
Thus Juanma Granero combines his two passions, art and fashion, which are reflected in his work at Juanma by el Cuco.

The bases of his work are the use and reflection of a free and independent spirit, linked to cultures with strong aesthetic contrasts. He reinterprets a refined and elegant woman, combining classical and modern, individual feminine touches and aristocratic refinement. He rescues influences from the past with a strong purpose for the future, through the use of post- modernity, futurism, ethnicity and images of sophistication related to volumes, folds, asymmetry, metal touches all with extreme attention to detail.

A key part of his work is the patterning of the garments and fabrics and prints used, as their designs are based on the volumes created by the female form. Music and photography are two of his hobbies and those aesthetic inspirations are reflected in all his collections.

In 2007 he paraded for the first time as Juanma by el Cuco in Ego Cibeles. From 2009 to 2010 he worked as a fashion designer and stylist for Josep Font. In 2009, again as Juanma by el Cuco, he shows his collection at South Latitude of Cadiz fashion show and was a finalist in 2011 at the Mango Fashion Awards. That same year and in 2012 he paraded at the Valencia Fashion Week. In 2013 ( SS / AW ), 2014 ( SS / AW ) and 2015 (AW), he is responsible for defining the style and the art direction of the Torras collection for 080 Fashion Week, and in addition with this same firm also has his own collection of women’s outerwear.
Juanma by el Cuco is one of the winner brands of the Barcelona Designers Collective 2014 contest by La Roca Village.
Juanma Granero also works as teacher of fashion design and pattern making and has created outfits for important fashion and trend magazines.