Joanne Guiraud

JOANNE GUIRAUD IS AN AVANT-GARDE JEWELLERY BRAND EXPLORING SENSUALITY, HIDDEN FEELINGS
AND INTIMACY THROUGH UNTRADITIONAL WAYS OF WEARING JEWELLERY. BELIEVING EVERY PART OF THE ANATOMY SHOULD BE ADORNED, SHE DESIGNS PIECES TAILORED ON THE BODY, EMPHASIZING ITS CURVES AND SHAPES”

her first collection features bespoke and ready-to-wear pieces handcrafted in the UK in high-quality sterling silver and 18ct yellow gold vermeil.
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Interested in the notion of pleasure and pain, Joanne explores the body looking for the right balance between power and fragility. She celebrates the erogenous world and question perception with pieces existing between the seen and the unseen, the private and the public, the real and the imagined. She brings attention to the sensation of jewellery on the skin, believing touch has the power to change the way we feel.
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Her first collection invites the wearer to play with her/his body, mixing femininity and masculinity, underground and glamourous. Her designs are transformable, a ring becomes an earring, a necklace becomes a harness or a body piece. Each one is timeless and unique, highlighting the customer’s body and identity.