JESSICA AU

νέον // SPRING SUMMER 2013 // νέον

Neon (Greek νέον (neon) meaning "new one"). Au's recent infatuation with Die Antwoord's "Zef Style" and the wave of neo-trash movement set her mind to work on her first womenswear and menswear collection that would focus on merging Japanese street style with stripper influences such as Brooke Candy.

"I recently got onto Tumblr and there's this whole surge of absolutely meaningless but aesthetically beautiful images. I also started listening to Mykki Blanco and I'm absolutely obsessed with him! I can't quite put my finger on what this collection is about except it's definitely intertwined with the new stuff my boyfriend Kaidy introduced me to. Definitely his humour and lightheartedness has translated into this bright colourful collection. I'd hate to pretend that there's a deep heavy meaning behind all of this, there isn't. I just wanted to explore a bunch of new techniques and fabrics, as well as reusing materials to create the work, so I teamed up with VV Vintage where they gave me a lot of freedom to do what I wanted. The "νέον" collection came from a love of going out clubbing maybe a bit too much... It's been lots of fun creating the collection, I couldn't have done it without my support network Connie Lim and Rob Heppell, both really talented artists themselves. We made this film together for the SS13 collection, and we're looking to release it really soon, so keep your eyes peeled!"

Combining her obsession with illustration and her curiosity surrounding
intricate artistic concepts allows Jessica Au to design with fabrics and
aesthetics that have never been seen or used before.

Post graduation from Middlesex University, Jessica Au’s brand has
been immediately picked up from fashion magazines' most coveted stylists for celebrities,
and independent boutiques from around the world have been waitlisted to
stock her current collection. She has redefined what it means to be ‘ One
To Watch’, as she begins to restructure the path of a traditional fashion
designer’s career during fashion's most sought after month.
This year alone Au’s collection has been housed in Japan’s
TEKNOPOLICE alongside massive underground labels such as Kokontozai,
the iconic Philip Treacy, and many of today’s most sought after designers.
Her London based stockists include: 123 Bethnal green road alongside
Dr.Noki and William R Green and Shop 172 on Brick Lane.

Having sold her collection at Somerset House London Fashion Week this year 2012, being published in the new FASHION 2 // Alt Cramer book, stocking internationally and generating press in IDOL, Fashion156, Disorder etc, JAU LABEL is set to expand at an incredible rate in the next few years to come.

Press and Collaboration Enquiries:
[email protected]