Jenny HELGASON

Black Sheep

@JENNY_HELGASON

Location

copenhagen / denmark

University

kolding school of design

Graduation year

2016

Contact

Jenny HELGASON is a very intuitive and process-oriented fashion designer who has completed an MA in Fashion Design at the Kolding School of Design in Denmark 2016. Currently working as a designer and product manager at HENRIK VIBSKOV. She did her BA in Finland in 2012 and has a vast experience working as a designer over four years before moving to Denmark. The element of surprise and a sense of discovery are the driving forces behind her process. She specialises in knitwear and print design with an emphasis on oversized silhouettes and dynamic colour combinations. Her aim is always to create something new, feminine and fun and with a level of exclusivity.

Latest Collection

MA Collection 2016

Dressing up is a performance every individual goes trough daily. Each morning we establish an image and identity for ourselves through the simple act of getting dressed. Fashion permits a person to fantasize and to experiment with new identities. Dress challenges boundaries between the private and public: it frames the body and serves both to distinguish and connect self and others. What happens in the short period of time when we wake up, starting from the ground zero (undressed body) and are supposed to step outside of our private sphere to the public.

The designs are inspired by a fictional day of a woman and the collection is divided into three sections: Morning, Day and Night.

The prints, colors and textures are inspired by the visual elements and associations that surround the day. The clothes are cut from well selected materials such as silk and linen/cotton satin, using subtle color tones to accentuate the shape of the cloth. The silhouettes and colors gradually change throughout the collection reflecting the transformations we go through each day and providing a wardrobe for different occasions, day and night.

2017 DANISH DESIGN AWARD - YOUNG TALENT Finalist