Jennifer de Bruyckère

Grey Sheep

@jenniferdebruyckere

Location

amsterdam / The Netherlands

University

amsterdam fashion institute (amfi)

Graduation year

2002

Main Manufacturing Countries

italy

netherlands

Contact

The eponymous knitwear label was founded by Jennifer de Bruyckère in 2013. After a long career in fast fashion she realized something had completely gone wrong with how we perceive clothes and fashion, and she could no longer ignore how far she herself had drifted away from her initial love for clothes and workmanship. So she decided to follow her heart and ambition to set up and pursue a more sustainable way of developing clothing.

Having studied Textiles at the Amsterdam Fashion Institute and having a degree in men’s tailoring she combines craft with creativity. At the Amsterdam Fashion Institute, she first became acquainted with knitting and ever since she is hooked on knitwear. From the very start she worked closely with the most renowned Italian manufacturers and yarn suppliers and recently she started a new collaboration with a Dutch knitwear studio and got educated in programming flat-knitting machines.

Jennifer designs sustainable pieces of knitwear and clothing made from the finest natural materials such as mulesing free merino, trying to contribute something special in the wearers day-to-day life.

Latest Collection

Platvorm

Platvorm_ is an exploratory collection in which I investigate the feasibility of developing garments that are completely made up of geometric panels.

The collection Platvorm_ was born out of my need to find a better and more personal way to design and make fashion and in which I can combine my sense of material and design aesthetics. I was also looking for a way in which I can respond better to the demand and needs of the customer and where less pre-production takes place.

All designs from this collection have a geometrically shaped base that can be used in different ways. This creates different garments based on corresponding geometric shapes. The dimensions of the panels are predetermined. Only the materials differ per panel size. By dividing and knitting these specific geometric shapes per yarn, I am flexible in making the desired garment. All materials come from our own stock, they are surplus yarns that have been used with previous collections. The materials used are all in 100% mulesing free merino or in combination with cashmere. The materials come from New Zealand and are processed into yarn in Italy. Because I work with surplus yarns, there is also a playful whole of color combinations and each design is unique.