J.CHUNG

THE THEME OF J. CHUNG’S 2020 SPRING COLLECTION IS ‘THE RELAXING TRIP OF WOMEN WHO STRIVE FOR PERFECTION’.
A WOMAN WHO ALWAYS KEEPS AN EYE ON HER FANCY FRIEND’S LIFESTYLE, FIGHTS ALONE IN REACHING FOR THE TOP IN HER CAREER, AND INCESSANTLY STRIVES TO MAINTAIN HER INTELLECTUAL CURIOSITY, SKILL, AND PERSONAL BEAUTY ONE DAY LEAVES EVERYTHING “PERFECT” BEHIND TO GO ON A TRIP TO A REMOTE LOCATION AND SELF-REFLECTS. I WANTED TO PORTRAY AN AMBIVALENT IMAGE OF A WOMAN WHO EATS ROUGH BUT HEALTHY AND FRESH FOOD, EXERCISES WELL, AND FULLY IMMERSES IN NATURE UNTOUCHED BY MAN AND EXPERIENCES REAL HEALING OF THE SOUL.