JA by Jelena Aleksic
Grey Sheep
Location
zagreb / croatia
University
university of zagreb, faculty of textile and technology
Graduation year
2011
Main Manufacturing Countries
Jelena Aleksic graduated in 2011 from the University of Zagreb's Faculty of Textile and Technology, with a master's degree in Engineering Textiles and Fashion Design. Whilst studying she won the Best Young Designer award at Zagreb Fashion Week with her capsule women' s wear collection. Furthermore, her graduation menswear collection won her the award for Best Young Designer at the Fashion Incubator Portanova competition in Croatia.
Since graduating, Jelena has been designing both women's and men's collections, as well as shoes and jewelry under her own label, JA by Jelena Aleksic. The brand aesthetic is focused upon constructed and deconstructed design, working and playing with the asymmetry of the fragments that make up the clothes. Underlining the designs are simple shapes with minimal cuts, materials and colors.