IZMAYLOVA

Grey Sheep

Location

london / United Kingdom

University

central st martins

Graduation year

2009

It is not about old versus new, but the old becoming new. Reconnecting with fashion’s past, we began our exploration of modern day craftsmanship in 2009, developing a new formula for garment making that combines modern day efficiency matched with tradition. Since its inception, our creative direction expresses a contemporary and clean aesthetic inspired by a rich visual imagery taken from the geographic regions of France and Russia; citing Art Deco and Russian Avant-Garde movement as primarily influences.

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