IRIDIUM
Grey Sheep
dingyi_xu
Location
shanghai / china
University
Kingston School of Art - Kingston University
Graduation year
2021
IRIDIUM is a ready-to-wear designer brand founded by Dingyi Xu after graduating from Fashion Design at Kingston University. The brand seeks to innovate clothing structure in a new way and reinterpret womenswear design through deconstruction. Brands dare to challenge the definition of beauty and gender and express new artistic attitudes through the collection. Geometric aesthetics and cubism deeply influence the brand.
A design full of power and romance is the symbol of IRIDIUM, designed for strong, personalized women who understand their inner self.