IN.ZU

The project IN.ZU is born in 2004 through the idea and management of Elena Zuin. Textile manufacturing for a daily use where simplicity and beauty cohabit with the ambition to last forever.

The IN.ZU products are distinguished for their unique design, capable to convey in a direct way and exquisite equilibrium between essential lines and a contrasting constructively complexity.
This opposite diversion, makes them bright rated abstracted for a common use.

The study about the ergonomic wearability and elegance permits the IN.ZU Bags to abstract form the function of use to evoke new, intangible and precious experiences. The incessant experimentation of sartorial solutions and researched textile constructions, is combined through the instinctive passion for the study of the materials, technical’ s, resistant, evolved, that we find in sports environments such as motorcycling or alpine sports. The particularity of the design permits to shift for instance from a bug pack into a amphora bag by folding it and proceeds into a new form, or moreover a bag which turns into a Waistcoat. Versatile in the usage, to interpret, to make them indistinguishable without limits.

Each single manufactured BAG is entirely hand-made in Italy , among a sartorial experience with a particularly attention over each detail. Designers , tailors and modelers live together in an passionate face up progress, making IN.ZU an inspired synthesis between creative laboratory, textile crafts and industrial design. A research and production space extended to embrace the final consumers feedback and to develop constantly improvement.

The craftsmanship of the production becomes constantly the boost to grow in originality, freshness and quality. The research about new fabrics of first choice and they’re limited availability, permits for each creation to be reinvented continuously and to be exclusive.

The natural inclination to the innovation predisposed IN.ZU to open up into personalized projects.