HYUNG

Black Sheep

@itsbenkim

Location

london / United Kingdom

University

london college of fashion

Graduation year

2023

Contemporary menswear designer label based in London, United Kingdom. The Seoul-born designer presents collections which brings in subtle goth culture then infuses them with not only timely social commentary such as politics and gender equality but also everyday phenomena that we encounter.
 
The brand offers a modern understanding of gender neutrality by crafting unexpected shapes through a conscious blending process between menswear and womenswear elements. Such perspective is informed by the designer’s upbringing, combining traditional garment technologies with a gothic touch, executed with the attention to detail and quality.
 
Subsequent key elements of the brand include putting an emphasis on sustainable manufacturing. At a time where the speed of trends and manufacturing has reached its heights, the overstimulated market offers customers with new looks every week. Willing to play a role to change this daily ritual, HYUNG creates complex, carefully-crafted pieces that catalyses enhancement of individuals’ aesthetic preferences.

Latest Collection

Previous collections