A Hug

ALEX HENKES is the face behind A HUG. Born in the heart of Madrid with a multicultural background she has spent the last years travelling through the capitals of Europe gathering knowledge and inspiration.
Having studied at CENTRAL SAINT MARTINS and PARSONS PARIS, she finally graduated with honours in fashion design from MARANGONI LONDON and MANCHESTER METROPOLITAN UNIVERSITY. She has also made a MA in Sustainable Fashion at ESMOD Berlin. Her work has always been highlighted by its critique towards social and environmental issues.
With an eye on the future and looking for sustainable alternatives for the fashion industry, Alex founded A HUG in 2016. At A HUG she tries transform the unwanted into wearable artworks. Reinventing the fusion of the embrace into clothing, A HUG produces garments under a sustainable philosophy in which reuse, redesign and recycling predominate.
Alex is constantly looking for new solutions and innovations to mitigate the damage caused by the fashion industry and to make A HUG a benchmark in new up-cycling technologies.