HTHU x P.

Jasmine Phoon, the founder of HTHU.com.my named her brand as “P. “. She graduated from the Equator Academy of Art in Fashion Design And Technology and worked for a year in the fashion industry. Due to reasons of her struggle with financial problems, she went to the building industry for 5 years instead. After making it through these year, she found herself still passionate towards fashion and she wanted to build a fashion platform to support more designers and artist who would be able to pursuit their dreams.

Jasmine believed that nothing is easy and you have to at least try it out, with nothing to regret in the end.

Her brand “P.” majors in men and unisex apparel. She liked the idea of reversible outfits, especially different outfits that can be attached and detached in order to mix and match. To fulfill people who like to take photos of their OOTD, one outfit could be worn in different ways at the same time. Less baggage burden for vacation! The most Interesting part is she liked to blend in the artwrok in to a wearable piece.