House of jaffa

Grey Sheep

house_of_jaffa

Location

tel aviv / israel

University

istituto marangoni london

Main Manufacturing Countries

latvia

United Kingdom

israel

Contact

HOUSE OF JAFFA was launched in 2021 by Golan Frydman & Eddie Gavriilidis.

the design duo created a contemporary resort collection that is genderless, expressive and sex-positive vision of dressing. Menswear silhouettes are softened by fluid fabrics and romantic prints and embroideries, creating a modern singular genderless.
giving stage to queer culture and aesthetics.
“Our garments are born to connect people that know how to celebrate life and fulfil their own bohemian rhapsody with at its core: Truth, Beauty, Freedom and Love.”

Golan, the Israeli-born designer, co-helmed his high-end fashion brand FYODOR GOLAN, which is known for its bold, colourful designs and collaborations with leading pop figures such as Madonna, Rihanna and Arianna Grande and mega brands such as Coca-Cola Microsoft and MTV.

Eddie is a Greek-born designer; after designing for Alexander McQueen, Tom Ford and Lady Gaga amongst others, he established his London-based fashion development and manufacturing business The Sampling Studio where her works with leading high-end fashion labels.

Latest Collection

SS23

“The strong perfumes of the souk mixing with sweat and desire under the hot Mediterranean sun. House of Jaffa explores being Queer in the Middle East as celebration of the beauty of the outsider and aims to create an escapist and romantic mosaic of visuals and emotions. We constantly address our social conceptions of masculinity - both appealing and toxic - and challenge them into an unapologetic aesthetic.”

a collection addressing modern and genderless silhouettes and applying them to a travelling, resort-lived lifestyle.
Drawing inspiration from Middle East queer culture as their exciting new environment in the old multi-cultural city of Jaffa.

Menswear silhouettes are softened by fluid fabrics and romantic prints and embroideries, creating a modern singular genderless item to challenge the social mindset and create a less gender-focused thinking, giving stage to queer culture and aesthetics.

Latest Collection

SS23

Films