Hedvig Ljungström

HEDVIG LJUNGSTRÖM HAS A BACHELOR IN FASHION DESIGN FROM THE SWEDISH SCHOOL OF TEXTILES. HER DESIGNS COULD BE DESCRIBED AS PLAYFUL AND EXPERIMENTAL, AS SHE IS ALWAYS EAGER TO INVESTIGATE AND DEVELOP NEW IDEAS. COLOUR AND SHAPE ARE IMPORTANT FEATURES IN HER WORK AND THE MATERIAL BROUGHT INTO THE DESIGNS HAS A GREAT IMPACT ON THE SILHOUETTE OF THE PIECES.

THE FASCINATION FOR FASHION HAS ALWAYS BEEN A PART OF HEDVIG'S LIFE AND DURING THE EDUCATION SHE CONTINUES TO INVESTIGATE THE RELATION BETWEEN FASHION, GARMENT, BODY, AND DRESS. THE AIM OF HER DESIGNS ARE THEREFORE NOT ONLY TO MAKE THE WEARER SMILE BUT ALSO TO USE THE POWER OF DRESS TO START CONVERSATIONS. THE SUBJECT OF THE CONVERSATIONS VARIES FROM PROJECT TO PROJECT, DEPENDING ON WHAT IS EXPLORED. AS MUCH AS THE AIM OF HEDVIGS' WORK IS TO SPREAD JOY, SHE ALSO STRIVES TO DESIGN RESPONSIBLY WHICH IS A MUST WHEN BEING A PART OF THIS INDUSTRY.