HE

HE is Emanuela Holder, a German fashion designer based in Berlin, who, unlike many fashion designers in the field, has followed an unconventional academic and professional trajectory. Her Business and Anthropology background has cultivated, nurtured, and strongly influenced the creative path into fashion design over many years. HE designs mainly for women,though limited pieces for men are also available, and strives for an inclusive, respectful, and responsible approach during the entire cycle of design and production.

HE stands for original slow fashion inspired by the avant-garde, as well as a sustainable lifestyle. The interaction of each piece of garment with our unique bodies, and the storytelling that unfolds from this encounter, has been the main focus and motivation for the vocational shift from research to practice; from passion to profession. HE aims to raise more awareness for the expressive power our bodies carry through the clothing that we consciously or unconsciously choose to wear on a daily basis. The wearer is encouraged to select pieces of fashion that not only fulfill a pragmatic function, but instill confidence, support individuality and make a statement in a designated environment. The color black dominates most HE collections, as in most situations it is the right one to wear. Simultaneously inclusive and exclusive, casual and chic, black is extremely versatile and rich in nuance. Asymmetric shapes in combination with various high-end fabrics invite the wearer to play with style and movement, while discovering new ways of expression and being.

Despite fashion having an intrinsically exclusive character, HE aspires to design pieces that are not intimidated by societal and cultural boundaries, while maintaining a timeless character of elegance.