HAPPIELOVESIT

Friends.

Just one word and yet it explains why we are here, doing what we do. The adventure began on the turn of the millennium at a New Years Eve party on a beach. It was there we made lots of good friends who really loved the clothes that we'd recently designed and made ourselves. Having show an interest in what we do, we were only too happy to design and make clothes for our new friends as well.

Later that year, we found ourselves in Tuscany visiting some friends we had made. We were truly inspired by the natural beauty of Italy. We found the colours, the tranquility, the landscapes and the towns of Arezzo and Sienna truly breathtaking. We knew then we wanted to try and capture some of the beauty in our designs. We stayed in Italy and carried on designing and making clothes, firstly for friends and then for friends of friends.

We wanted to make each individual item of clothing unique, something that nobody else would own. We wanted to make each item comfortable, fun and perhaps most importantly make the person wearing it feel happy. The same happiness we felt when we took in the sights of Tuscany. The same happiness we felt when we met people who liked our clothes.

As you may know, London has now become our home. Since moving we've made even more friends and even more clothes. In fact we're starting to design and make more than we ever have before. But nothing has really changed, we still want to make clothes for our friends we still want our friends to be happy.

Sean & Happie
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About the brand

happie loves it, an authentic womenswear brand, launched its first collection in London 2005. After its successful debut in the UK, it opened a boutique at the traditional Victoria House in Covent Garden in 2007. Widely known for its easily wearable dresses and high quality fabrication, happie loves it is determined to continuously deliver the value of uniqueness & happieness into the fashion world.

happie loves it is proud to be listed as a London Fashion Week designer label.