GRETA BOLDINI

Grey Sheep

Location

rome / italy

University

polimoda

Graduation year

2009

Greta Boldini, haute couture brand born in Rome in November 2011 by the union of the experiences of two young designers :Alexander Flagella and Michela Musco. A project that takes life from the desire to offer a timeless look, a strong woman, modern with retro allure, proud and regal but also fragile and nostalgic.
This is Greta Boldini, on one side Greta Garbo, an icon of international cinema expression of an elegant formal rigor, on the other side Giovanni Boldini, the great painter of parisian Belle Epoque. Two worlds intersect, an exchange of creativity. Alexander Flagella and Michela Musco, met in Florence at Polimoda Fashion Institute in 2007, where they began their academic journey. After graduation they decided to take two different directions:Alexander specializes in accessories design and leather manufacture, working in Italy and abroad, while Michela focuses on clothing design and attends a master's degree in high fashion tailoring and embroidery. Two different backgrounds who decided to merge and create Greta Boldini, two artistic minds combine by the same passion for beauty, for the cultural-aesthetic tradition of the Italian history, for the attention to detail. Modernity can not ignore the tradition. A timeless look totally MADE IN ITALY. A careful craftsmanship, inspired by the 50s tailoring, carried out every day in their atelier in Rome, a "workshop" where the dresses take shape following all the stages of the "Handmade " creative process. Greta Boldini is a dream journey, is art, shades that rise from the inner feelings of the two designers. Wise draping, pure lines, all mixed with precious materials wich are the creed of the Maison.
GRETA BOLDINI finalist at International competition WHO'S ON NEXT? 2013.

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