Giulia Miscali

Giulia Miscali was born in Genoa in 1986. She started working since the early college years in which she combined studying with her greatest passion: The radio. She has a working experience of three years in Monte Carlo Radio and a startup of the television channel named Virgin Radio Italy.
While she was collaborating in the program “She is in fashion” she started to get passionate about fashion. The look, after all, is as important as a guitar and a mi- crophone in writing the history of rock.
Giulia followed her intuition and created Rue Des Fleurs, an accessory line compri- sing simple and colorful accessories, which are a true reflection of her personality. The presence of her grandfather, who was a painter, was crucial in her life since it is from him that she inherited the passion for colors and the ability to use the pa- lette and play with the colors that become a trend.
The love for color and the passion for radio led her to decide to move to Monaco, in the area of the Principality that poets love: Monaco Ville.
It is that part of Monaco where it seems that you can breathe a scent of the past,
a simple elegance that leaves a trace and determines the style of Rue des Fleurs. It’s actually in the colors of the paintings of her grandfather that “Le sac 22” was born.
She started working simultaneously in the commercial department of Monaco radio broadcasting with the goal to make fashion industry invest in radio.
That is how she decided to make the product herself, with passion and the signa- ture of Italian companies.