GG BRAND

I named this collection for “The Moire Effect”- which describes the visual phenomenon that two patterns superimposed upon each other will produce a third pattern, completely different from either of the original patterns. This fascinating visual effect also serves as a metaphor for the changing ways we each perceive the world—each layer of experience superimposed upon the last results in a new perspective.

In this collection, however, the Moire Effect served as more than just an inspiration. In almost all of the pieces I applied the Moire principle by layering transparencies with fabrics of different colors, lace, and in many cases etching laser-cut patterns to create unique visual effect.

I also utilized the many hand-embroidering techniques that characterize my work to add flare and sophistication. As with all my collections I cut and stitched different fabrics in such a way as to create a variety of interesting volumes—transitioning gracefully from flowing to form-fitting, with a touch of “smoke-and-stitch” embroidery here and there for added elegance.

For fabrics, I chose a mix of the highest quality laces, chiffon, cottons and leathers in an elegant, mostly neutral color pallet, with splashes of bold reds and yellows featured in a few standout pieces.

The collection features a wide variety of garments and styles—some versatile, some for special occasions—including skirts, tops, pants, suits, gowns and dresses. Each piece is as original, elegant and unique as the women who wear them.