Inspired by the short life and musical passion of my oldest brother William, the collection "Muse" navigates between a deeply personal connection and the pressing social topic of suicide. This is all condensed into the only appropriate form to pay homage to my brother - fashion worthy of being worn by a rockstar.
"Cast in plaid and an easy air, George's "Muse" collection is a tribute to his late brother William, who lost his battle with depression in 2010. There's a degree of defiance here - a deliberate move to mirror William's penchant for skinny jeans and untucked tees - and a flamboyance modeled on one of William's favourite artists, Jimi Hendrix. George's family is woven into every detail - even the collection's buttons, WWII military fasteners, were once his grandmother's."
