Genevieve Sweeney

Genevieve Sweeney is a premium British knitwear designer, who has combined her passion for knitting with refined design, bringing a unique collaboration of sartorial silhouettes and luxurious yarns to the knitwear market.Arising from the designer’s exploration and personal experiences, Genevieve creates a sense of intrigue and brings wonder to knitwear.

The collections are integral to Genevieve’s aesthetics and explore the juxtapositions between androgynous silhouettes and femininity, structure and fluidity, and heritage and innovation. Genevieve’s credentials include designing and developing knitwear for global brands such as Rag & Bone, Hugo Boss, Burberry and Lyle & Scott. Having worked in New York, Switzerland and London, Genevieve has gained valuable experience and has an in-depth understanding of the current knitwear market.

Aside from the luxury fibers sourced from Italy, Genevieve is determined to ensure that her brand is authentically British, showcasing the artisan skills and quality of the knitwear industry in the UK. By establishing herself as an advocate for small local mills and keeping her production within the British Isles, Genevieve is commitment to sustainability as well as embracing the ethical practices and responsibilities of a premium British brand.