FRÖHLIC

THE CORE OF FRÖHLIC DRAWS UPON ELEMENTS OF EXPRESSIVE AND NEUTRAL SILHOUETTES. IT CONSISTS OF RELAXED TAILORING, FLOWING TOP PIECES AND LUXURIOUS SWEATERS. THE CREATIVE DIRECTOR DRAWS UPON HER PRIOR EDUCATION IN THE MORE STRINGENT DISCIPLINE OF FINE ARTS AND FAMILY INFLUENCE OF EASTERN EUROPEAN TAILORING INTO EXPRESSIVE AND NON CONFORMIST AESTHETIC. SPENDING HER FORMATIVE YEARS ATTENDING PARSONS SCHOOL OF DESIGN, SHE HAD THE PRIVILEGE OF WORKING AT REPUTABLE PRÊT À PORTER LABELS IN NEW YORK AND LONDON SUCH AS PUBLIC SCHOOL, JONATHAN SIMKHAI, AND MARY KATRANTZOU AND WAS LAUDED FOR HER GRADUATE THESIS WHICH INTEGRATED INNOVATIVE MEDIUM WITH FINELY CONSTRUCTED GARMENTS, STYLED BY BRANDON MAXWELL AND WORN BY THE LIKES OF LADY GAGA. THE LABEL WAS STARTED BY FRANCINE FROHLICH IN NEW YORK, CONTINUED IN MONTREAL, AND TRANSPORTED TO PARIS IN 2022. HAND WORK AND METICULOUS DETAILING ARE AT THE CENTER OF EACH GARMENT PRODUCED. AS THE DESIGNER TAKES A SPECIAL INTEREST IN CREATIVE WRITING, EACH COLLECTION NARRATES A STORY. THIS IS EXPRESSED BY THE PRESENCE OF NOTABLE VISUAL REFERENCES AND ARTWORK, AND A TINGE OF REBELLION. FRÖHLIC PUSHES THE BOUNDARIES OF TRADITIONAL TEXTILES AND USES THEM AS A BASE FOR EXPLORING NOVEL SURFACE TEXTURE. EACH PIECE IS CRAFTED BY INDEPENDENT AND LOCAL CONTRACTORS, WITH NATURAL FIBRES AND ENVIRONMENTAL CONSIDERATION AND ETHICAL CONSUMPTION. PIECES ARE MADE BY ORDER ONLY. FRÖHLIC IS A LABEL CONCERNED WITH RESPONSIBLE DESIGN AND HOW IT CAN CONTRIBUTE TO THIS EVOLVING INDUSTRY. NO WASTE NOT ONLY COMES FROM RECYCLED GOODS. NO WASTE IS NOTHING WASTED, INCLUDING THOUGHT AND ATTENTION. FRÖHLIC AIMS TO FURTHER IT’S INVOLVEMENT IN TEXTILE AND MANUFACTURING TECHNOLOGY. WHICH IS ULTIMATELY THE FUTURE DIRECTION OF GARMENT DESIGN.