Factoriarentme

Factoria Rent Me presents its new fall 2014-15 collection titled "Rabbitcorn".
A collection in teddy bear fur acting as the principal protagonist. This teddy bear fur replaces the animals natural fur, all done in spirit of animal protection.

Since the metaphorical message of campaign is that the fantastical based Rabbitcorn becomes the representation of human values. These humanistic values being held in conservation through the ​​magic of this collection.

Hearing the calls of the Rabbitcorn which resonated in Los Angeles, which transported the label to a sunny southern Californian environment full of young, fresh, positive charged air.

Acidic colors and funky vibes become the protagonistic underpinnings of the collection, complementing the sporty, futuristic overtones laced throughout the outfits.

The collection here is presented in the following 2 scenarios.

First scenario is set in the future, where the artificial becomes the official. The collections power is harvested from an urban core originating and taking stage on a downtown rooftop.

The second being set deep in one of Los Angeles´s most artistic geographic drop zones, Silver Lake. This is where the collection is presented through a fashion film created from the magical charged air of this indigenous environment.

We invite you to discover and explore this new collection from the infectious joy radiating from your tour guide and friend "The Rabbitcorn."