The Euphoric Soul

The Euphoric Soul is a brand designed by Nikolina Granic that stands to inspire young women to embrace fashion as a form of self-expression to open the doors of euphoria in their own lives. Nikolina, better known as Nina, draws her style inspiration from Coco Chanel and the influential icon she became despite her circumstances and times leading to her renowned success. She is also creatively inspired by Alexander McQueen's edgy personal style and clothing which leave her with a lasting, "cool" impression; additionally she is motivated by Naomi Campbell's striking image as a both a model and woman of color with a real body that other women can relate to influencing fashion continuously. The Euphoric Soul brand was inspired from these three fashion icons and then reborn into an outlet of creative expression for finding new beginnings. The compass brand logo was drawn to encompass Nina's drive to achieve her version of euphoria stemming from her own personal struggle and finding her identity through her passion for fashion. The compass logo is universal in that anyone can do the same on their own paths to happiness- euphoria is limitless. The brand is for women of power, respect, integrity, and women who long for the potential for success. Guided by street style and the world's self expression of fashion, "The Euphoric Soul" is a brand that inspires women to renew themselves and their styles so that they too can become women of power in a state of euphoria. Nina is truly concentrating on the contrast between femininity and masculinity, accentuating the progression of the modern woman and her power in this world. Channeling her western upbringing and European heritage, Nikolina displays her love for both Streetstyle and Ready-to-Wear pieces in her collections. Winter collections have influence from her city life in Toronto and summer collections have influence from various national costumes of Croatia. Both her present and past multicultural experience inspires her to come up with unique and original fabric selections, as well as trends that brought bring both of her worlds together. Nikolina's pallet remains to be globally vibrant as it is filled with some playful patterns and cuts with the best combinations of colors. Her passionate commitment to custom-designed fabric prints allow the brand to reap authenticity.The Euphoric Soul is aiming to provide powerful and intriguing pieces for street wear and ready-to-wear purposes whilst focusing on both comfort and luxury.

Nina Granic was born in Toronto in 1994 living majority of her life there and in her family’s homeland, Croatia. Fashion was a passion for her at an early age from trying on her mother's heels as a toddler to walking in her first runway show; Nina has always been avid and driven to make a mark in the fashion industry. After high school leaving qualifications in accounting she began studying management and fashion in Milan where The Euphoric Soul was born. In addition to designing The Euphoric Soul, Nina has been modelling since the age of 16; currently signed with Velocci Model Management in Toronto, Canada and Midikken in Zagreb, Croatia. She hopes to embrace a more full figured woman in her collections that embodies beauty on a healthier and socially respectable level. As a designer, Nina is fearless and self-disciplined, which leads her designs to represent her own emotions and extroverted, passionate personality. To Nina, The Euphoric Soul represents the ways she finds a deeper internal happiness and how admirers of the brand attain euphoria in their lives in all that they do. She hopes to inspire others to break out of mental health or any other barriers in the way of their path to euphoria because life is simply too short to strive for anything less.