ETSI

ETSI is a clothing brand born in the Mediterranean island of Cyprus, on a wispy Thursday afternoon in the courtyard shade of a bougainvillea by two friends Julie and Emily who love Greece and all it stands for. Translating into Greek as “just like that” ETSI came into being just so, out of a love for natural fabrics and on-trend luxury easy wear for women and girls.

Long stretches of emerald green seas. Sand the colour and texture of demerara sugar. Stone paved coutryards framed by scented jasmine leaves. An indeterminate blue you can only capture in the Greece isles at sunset. This is the ETSI moodboard. Beautiful, breezy island living at its most natural.

The shapes are deconstructed, the forms are enveloping and the overall effect is effortless, luxe style which can be dressed both up or down. The women’s collection is one size fits all which can be comfortably worn by sizes XS-L while girlswear sizes come in ages 2-4, 6-8, and 10-12. Our MatchFits range with identical mother daughter outfits caters for mini fashionistas who want to dress up just like mummy.

We wanted to design clothes that breathe, in textures that feel soft, in shapes that pull on, in silks that whisper and cashmeres that envelop. For both us and our children. Natural fibres in comfortable fit in the right form. We wanted people from all over the world to get a taste of the Mediterranean dress code and embrace it in their lifestyle.
We love the way ETSI feels and want to share this feeling with the world. Indulge your shopping impulses with the extra feel-good component of shopping Greek.