Emily harper

Grey Sheep

emilyjane_fashion

Location

liverpool / United Kingdom

University

university of huddersfield

Graduation year

2020

Contact

Emily Harper is a 'Class of 2020' fashion design graduate. studying BA (Hons) Fashion Design with Marketing and Production at the University of Huddersfield, Emily has gained a huge breadth of skills and a holistic understanding of the fashion industry; from concept and design to understanding the manufacture and promotional aspects of taking her collection to market.

Emily has industry relevant experience, completing her placement year at Oasis Fashions Ltd in London, understanding the functions and processes involved in the runnings of a multi-channel business. This in turn has helped to develop a professional attitude towards her work and motivated her to succeed in the industry.

The Holloway brand was created as part of Emily's final major project going hand in hand with her collection 'From Suffering to Suffrage' a concept inspired by women, to empower women. Holloway was inspired by a period in history where women were subjected to inequality and hardship. The Suffragettes were the key driving force behind advocating for women’s rights during this period, despite the significant danger and threats posed to them in doing so. Many suffragettes were imprisoned in retalliation to their protests, and upon release were awarded with a ‘Holloway Brooch’. Representative of Hope and freedom, ‘Holloway’ perfectly captures the essence of the brand and everything that it stands for.

Latest Collection

From suffering to suffrage

‘From Suffering to Suffrage’ focuses on the shift in the roles and attitudes of women before, during and after WW1; a time of social upheaval, but also a turning point for the progression of women’s rights. As we enter into a new age of feminism, parallels can be drawn from the initial struggles faced by the Suffragettes in the first wave of feminism. This collection aims to celebrate and empower women, recognising how far the rights of women have come over the last century, and highlight how far there is still left to go in the fight for equality.

There is a large focus on sustainability throughout the collection; deadstock materials have been used throughout to contribute to the combatting of overconsumption and the environmental impacts this has. Taking inspiration from the ‘Make do and Mend’ movement that many women adopted throughout the war, the collection makes use of leather offcuts, sourced through a sponsorship secured with British leather supplier Pittards Plc. Patch-working the hand-picked leather offcuts to create the garments in this collection adds character and individuality to each piece.