ELEANOR LINDEN

AMELIA BRAXTON AND GEORGINA ADAMS ARE THE FACES BEHIND THE EXCITING NEW ELEANOR LINDEN BRAND

Following university, the girls were keen to continue their passion for the industry, first ignited when they were at school together. They have been inspired to create something special and have consequently been working on their debut collection.

Both with vibrant and engaging personalities, the marriage of skills has led to an ideal partnership. Their combined interest in the arts and their different skills and passions complement each other to enrich and enhance the brand's identity.

Of utmost importance, the Eleanor Linden brand seeks to embody a style of classic shapes, luxurious fabrics and delicate details. Through their love of print and quality fabrics the girls have created a collection that is distinctive and elegant in essence. Their individual range speaks to women of all ages and personalities who will enjoy wearing and making it their own. It is a brand which adheres to the needs of the modern woman by updating classic styles and applying them to contemporary living.

THE 'ELEANOR LINDEN' BRAND ETHOS IS TO DELIVER INTEGRITY AND QUALITY IN THE MANUFACTURING AND PRODUCTION PROCESS

This has fuelled Amelia’s and Georgina’s desire to create and source everything from the UK to stress their belief in Great Britain, once at the forefront of the textiles industry, and today still a major player in global fashion. Throughout their journey they have met interesting characters that spoke of an era when UK production was once at its best. They then discovered that due to high demand from large corporate fashion companies, machine production moved outside the UK.

But Amelia and Georgina feel that their decision to 'go British' will benefit their brand in a myriad of different ways from sourcing quality fabric and British manufacturers, to building strong supplier relations. It is important to them that their customers are buying a product that has been made in an honest environment with the best quality fabric and to the highest possible standard.