ELA BY JOYJIT TALUKDAR

Grey Sheep

Location

new delhi / india

University

national institute of fashion technology

Graduation year

2002

Contact

Ela – which means ‘Mother Earth’ in Sanskrit, is an organic clothing label designed by Joyjit
and introduced by the Creative Group. Essentially inspired by innumerable facets of human
emotions, the creations invoke elements of spontaneity and naivety.

Ela believes that the future of fashion lies in making it sustainable. Hence, it aims at bringing
in a balance between the satisfaction of wearing clothes that have a lasting integrity and
preservation of the environment and social welfare.

We at Ela, wish to leave behind the world of preconception that organic clothing is only about
basic silhouettes. That it is possible to create a beautiful high fashion clothing line which not
only helps in reducing the carbon footprints but also helps in building a happy, clean and green
world for our future generations.

Latest Collection

BREAD and DREAMS Eco Chic Label Ela by Joyjit Presents their Latest Organic A/W Collection

An ode to profound human emotions, the latest organic Autumn Winter Collection by Ela translates our basic necessities fused with fantasy. The warmth of bread, the promise of dreams— this collection transcends this eloquent metaphor about today’s reality.

Celebrating the new fashion season with substance, Ela’s latest collection spotlights organic high fashion. A beautiful harmony of pristine fabrics, subtle embroidery details and delicate textures in shades of broken whites, beiges and browns, BREAD and DREAMS portray the designer’s penchant for subtle playfulness in his design.

Inspired by the many layers of human emotions, the creations speak volumes about the journey undertaken by a young designer who seeks to explore fabric as an intimate medium of expression. Breaking away from conventionality, Joyjit effortlessly demonstrates the exquisite grace and sumptuous appeal of organic fabrics. High fashion and eco chic, Ela’s latest line is made entirely from organic fabrics.

Ela believes that the future of fashion lies in making it sustainable. According to Joyjit, “By making a conscious choice with clothes, we can play a big part for a better tomorrow. BREAD and DREAMS is inspired by this ecological and ethical philosophy of ours, without taking away from its high fashion quotient. We truly believe, in due time, the global movement of sustainable fashion will slowly and naturally become a way of life.”

Ela, meaning ‘Mother Earth’ in Sanskrit, is an organic clothing label designed by Joyjit and introduced by the Creative Group. It reflects his vision of making the future of high fashion sustainable. A perfect balance between eco friendly values with a sense of relaxed luxury, this collection brings together a refreshing line for women who wear fashion with substance.