NJAL's Opening Night at Meet d3
NJAL's Opening Night at Meet d3
NJAL’s moment in the Middle East materialised last night, at the opening of its multi-sensory fashion hub at d3. After a major sandstorm engulfed Dubai, causing chaos on the road, and disrupting air traffic–the dust finally settled and NJAL launched the Dubai Design District’s hotly anticipated ‘Meet d3’ event.
Over 2,500 guests poured into NJAL’s carefully crafted fashion hub, featuring a curated selection of truly unique, original and even bespoke items from 200 designers from over 50 countries as well as fashion film screenings from NJAL design talent dotting the space.
Dr. Amina Al Rustamani, one the most powerful Arab women in the world, and CEO of TECOM Business Parks opened Meet d3 at NJAL’s immersive-experience to signal the start of Dubai’s mission to cultivate both local and global creativity.
NJAL bought a little piece of its international edge to Arabia by showcasing its global community of design talent, to much fanfare with Emirati celebrities and VIPs. Guests were curious, attentively scanning the products on show, and posing questions to the NJAL team. The atmosphere was supercharged and NJAL’s first physical debut in the Middle East saw 30% of its stock sell out within in the opening hour. 
As the night wound down, NJAL’s fashion sensorium was completed by musical performances from Muhaisnah Four, Mashrou’ Leila and John Newman, and it was a night like no other in the Middle East.
