Curated Films

Fashion & Fantasy | Part 12

A Monthly Curated Video Selection by Niccolò Montanari: It wouldn’t feel like Christmas without the vast array of ads and campaigns to accompany us during the festive season. Every year, several international fashion players decide to invest in emotional video content with the aim of encouraging us to connect with them.

Though as we have seen last year, brands such as Burberry do a wonderful job at creating films that are visually striking as well as emotionally engaging and in line with their identity, this year I decided to go down a different route in my selection. The ten films below probably won’t bring you to tears, but they do stand out for their creativity and ability to reinterpret tradition in a fun, lighthearted and modern way.

GCDS XMAS by Marco Adamo Graziosi + Maria Host-Ivessich

GCDS, or God Can’t Destroy Streetwear, welcomes the festive season by unveiling their Fall/Winter collection in a modern Christmas tale.

WE Fashion - Better Together Sweater by Nina Aaldering

Dutch chain WE Fashion reinterprets the Christmas jumper tradition according to the brand’s belief that humankind is better together.

Jo Malone: Crazy Colourful Christmas by Marie Schuller

Director Marie Schuller collaborates with British perfume brand Jo Malone to share her vision of a cool and colourful Christmas.

Bring On The Joy by Warren Fu

Model Selena Sloan celebrates the holidays by partying for 24 hours in the latest campaign by luxury fashion brand Coach.

Mulberry presents: My True Love Gave to Me by Charlotte Wales

The iconic Christmas carol gets a remake in Mulberry’s latest Christmas film, highlighting the brand’s modern heritage and perspective on tradition.

#ReservedForXmas by Gordon von Steiner

Polish fashion brand Reserved brings together a full cast of international models and influencers to celebrates the changing shape of the fashion world.