This past week, NJAL has taken over an iconic department store in the heart of Berlin in collaboration with Zalando, offering an alternative format to showcase fashion and cross-creativity during Berlin Fashion Week. NJAL Meets Zalando Fashion House marked the digital platform’s debut multi-sensory exhibition spanning fashion, art, and design with cult fashion bible i-D Magazine as media partner. It was an incredible opportunity to bring fashion and creativity offline for an interdisciplinary and interactive showcase that usurped convention and united Berlin’s creative class in a conversation that invited all artistic and creative disciplines. Relive the best moments from NJAL’s mission to activate Berlin’s unhinged creativity and discover why it was a milestone in reinventing Germany’s position in fashion at large.
