divya sheth

A trained photographer and make up artist, sheth studied fashion styling at central saint martins where she discovered her passion for creating clothing. she decided to start her namesake label and swiftly found herself presenting her collection in lakme fashion week's gen next show. finding constant inspiration in art, the designer utilizes only natural dyes and age old traditional textile crafts of india such as jamdani, ikat, chikankari, gota while reviving age old techniques such as kalamkari and ajrakh to create modern silhouettes.