DINO JSJ

With more than 20 years experience in the artisan footwear sector. Joan, or better known as Dino, went on to study footwear and pattern design in Alicante after completing high school. A few years after finishing design school, he went on to amplify his studies in Milan. He began working in important shoemaking companies in the Balearic Islands all the while collaborating with different labels and working as a freelance footwear designer. It was a few years in the making, but when Dino finally launched the Rock Racer Shoe collection, it was clear for everyone close to him that he had found his trademark.

Dinojsj offers unique ready to wear collections. He’s apart of every single piece of the process, from drawing up the designs to creating the stencils, choosing the finest materials and supervising the final product. It’s like the prefect song by your favorite group. Every piece of the music plays an instrumental role in the final product. Rock Racer Shoes are the same, the harmony between the lines, the materials, the soles are all essential in creating that piece of music that you have no problem hearing over and over again.

Dinojsj transmits a feeling of simplicity and security. Where being your own person and feeling different from the crowd is actually seen as unique and it's embraced. It's a reminder of our past and sense of appreciation for what's to come and a praise that style is not to be justified. The Rock Racer Shoe collection embodies soul and rock and roll. It's a cheers to all that is vintage and true including oneself. DinoJSJ is for humans who appreciate the simplest things in life, moments such as driving a vintage car or listening to Nina Simon on vinyl. A raise of our glass with your closet friends or a quick sail around the harbor. Simple yet soulful, DinoJSJ gives us handcrafted shoes for a rocker at heart and a confident soul.