Nina Yuun

Inspired by the fluid and manifold meaning of ‘Heimat’ (homeland) and its expression in clothing, the Spring/Summer 2020 collection of the Swiss-based womenswear label NINA YUUN (based in Burgdorf, near to Berne) sets out to explore an immensely important topic in today’s society. It starts with the obvious – such as mass migration caused by war or climate change — but it also highlights the small, such changing makeup of the communities we live in and the vast transformations of how we interact with one another in the information age.

However, the collection is not political statement but much more an attempt to capture a concept that is innate to everyone but can be so different to everyone at the same time. As previous collections, the SS20 ‘Heimat’ collection starts with the designer’s own feelings and experiences, living as a South Korean immigrant in Switzerland for the past four years. Throughout the journey of designing the collection, numerous interviews with sewers, models, photographers, and other helping hands were conducted about the theme and each were asked what ‘Heimat’ meant to them. These individual stories had one common denominator: ‘Heimat’ may be connected to a place, but much more often it is connected to a feeling of ‘comfort.’ The collection takes this up with the typical NINA YUUN avant-garde, feminine, understated but chic style, in which subtle aesthetic references to ‘Heimat’ can be found.