Deakin and Blue

Deakin and Blue is a British-born fitness swimwear brand on a mission to inspire and empower the every day woman to swim in style. Whether you’re diving into the deep end or just dipping a toe in the pool, we design and create beautiful technical swimwear for real women’s bodies.

We're obsessed with female body shape and it informs everything we do. Our USP is that as well as shopping by dress size (8, 10, 12 etc) our customers are also invited to select their 'Muse Measurement': a Hepburn (for AA-B cup), a Monroe (for C-E cup) and a Hendricks (for F-HH cup). You'd never run in a pair of running trainers size medium, so we don't think that should be good enough for your swim, either.

Choosing swimwear should not be a choice between fashion and function, or femininity and athleticism. I founded Deakin and Blue after a fruitless search for stylish and practical swimwear, designed for swimming. Research shows that the prospect of putting on a costume deters a lot of women from going for a swim. I want to change that - so whatever your shape or size, you can feel like the best version of yourself on the walk from the changing room to the pool.