Daniele Kiridjian

Laying on the floor of my bedroom, were thousands of beads, stones and pearls. I was 8 when I discovered my fascination with handmade arts & crafts. And I decided to take it to the next level by holding my first jewelry exhibition. But I knew it wasn't going to stop there, for I was eager to dive into this world of colors and fabrics.
I graduated from ESMOD with a diploma in pattern making & design, excelling in every year of it. By the year 2006, I was a fashion designer. And so, my first destination was Paris, the center-point of a long journey in the fashion industry. I had the chance to work in many fields, like fashion accessories at "Johanna Braitbart" or even with Zuhair Murad on the "Carousel du Louvre", a project which consisted of creating only wedding dresses. And to top it all, my own jewelry exhibition.
Back to Beirut, I teamed up with Amer Jabali, the creator of Deviations, to give the evening gown a new identity. Four years later, the wedding dress found its way at Deviations under the brand "Doochi".
The Doochi wedding dress promises to celebrate every woman's individuality, making her the most beautiful version of herself as she walks down the aisle.And you can check all Doochi by Daniele Kiridjian Collections in Deviations Boutique in Gemmayze Beirut.